Be Your Personal Best
This is a campaign I did with Matt Turrell when we were creative consultants.
The client wanted something that captured the spirit of competition and how using Optimum Nutrition whey powder gives you the edge.
We decided to use action shots of sports people at the point of victory.
And wrote a killer line – ‘Be Your Personal Best’
I really like the tone of these ads and how they convey the fine margins between success and failure.
They didn’t run.
And they didn’t pay us.
Though Nike did use the line.
Another example perhaps of the fine margins between success and failure.
